Are You Taking Advantage of the 2017 USPS Postal Promotions?

You may have heard through the print grapevine at one point or another about the USPS Postal Promotions, but is your company taking advantage of these discounts? The promotions are designed to not only help you save on postage, but to improve how your clients engage and interact with your direct mail marketing as well. The idea behind these promotions is to help you invest in the future of your business while at the same time promote the best practices for integrated direct mail with mobile technology and other advanced mailing techniques. Here’s how you could be taking advantage of these promotions right now:

 

2017 Tactile, Sensory and Interactive Engagement Promotion

Recent studies in neuroscience have revealed that a tactile experience in print affects the brain on a deeper level. Today, print technology has come a long way. The substrates that can be printed on as well as advancements in print finishing technologies has made it possible to engage consumers in new ways. Leveraging the advancements in print technology and the physical aspects of mail, marketers can improve how clients engage and interact with mail. In this promotion, the eligible mailers who integrate sensory experience in their mail piece can receive postage discounts.

Promotion Period: February 1-July 31, 2017

Registration: December 15, 2016-June 30, 2017

Discount: 2% of eligible postage

Eligible Mail: Nonprofit USPS Marketing Mail flats and letters, USPS Marketing Mail flats and letters

 

2017 Emerging and Advanced Technology Promotion

This promotion encourages mailers to incorporate direct mail with the advances in the mobile technology with the use of NFC technology, Digital to Direct Mail experience or virtual reality, Augmented Reality, Beacon technology and Video in Print to allow the recipient to engage in advanced digital experiences that were triggered from their mailpiece. The new offer for this year is the Digital to Direct Mail and Virtual Reality with the use of personalized messaging.

Promotion Period: March 1-August 31, 2017

Registration: January 15, 2017-June 30, 2017

Discount: 2% of eligible postage

Eligible Mail: Automation letters and First class Mail

 

2017 Direct Mail Starter Promotion

This promotion is being offered to first time mailers to sponsor events and at the same time offers the use of print mobile technology up to 10,000 mailpieces during the length of the promotion. Print mobile technologies such as NFC, barcode tracking, QR codes and many more can be utilized to qualify for this promotion.

Promotion Period: May 1-July 31, 2017

Registration: March 15, 2017-July 31, 2017

Discount: 5% of eligible postage

Eligible Mail: USPS Marketing Mail flats and letters, Non-profit USPS Marketing Mail flats and letters.

What to watch for down the road

  • 2017 Personalized Color Transpromo Promotion
  • 2017 Mobile Shopping Promotion

Have Questions on How to Qualify or on The Best Way to Take Advantage of These Opportunities?

Let us know! We have a team filled with direct mail experts eager to help you save a little in 2016. Contact us at mail@documation.com to discuss.

 

 

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