Creating Rockin’ Direct Marketing Campaigns with Wide Format that WOWs

Heavy metal may not be everyone’s cup of tea, but this targeted direct marketing campaign is sure to get any audience head-banging in approval when it lands in their mailbox.

We wanted to show our clients how rockin’ their campaigns could be, and what “steels” the show more than bringing metal to the conversation? Thanks to our Wide Format Arizona Printer, we were able to do just that.

postcardHow Did We Do It?

We knew we wanted to send something personalized but would also pique the interest of recipient’s quickly. With a mailing list of about 275, we knew it’d be the perfect fit for our wide format printer and would still allow us to incorporate variable data into the piece.

By producing the campaign on our wide format printer, a wide array of substrates were considered for this campaign, but in the end – it seemed only natural that a rockin’ campaign be paired with a piece of synthetic metal core as our substrate.

Things to Consider When Using Wide Format with Your Direct Marketing Campaigns

  • Volumes Matter – Unlike traditional print and mail on paper, synthetic stocks require a more drawn out process. Specialty substrates, like the synthetic metal used in this campaign, are most ideal for volumes ranging from 250 – 2,000 units. If delivery time is not a concern, you larger volumes may be considered.
  • Postage Rates – This particular example ran as Standard Presort at Non-Automated Rates ($0.67/piece). Due to the size, thickness, and rigidity of the piece. Other specialty substrates may also require the non-automated processing.

A Big Thank You

AutismSpeaksWe also wanted to send out a quick thank you to all who participated in our rockin’ direct marketing contest and made it a great success.
A special congratulation is in order for Angelica Rodriguez of ETA hand2mind, the winner of the Apple iPad Mini! We’re excited to hear that her winnings will be put to good use at their Autisim Speaks Fundraiser. You can learn more about that here.

Interested in Seeing How Wide Format Can Help You Rock the Mailbox?

Don’t hesitate to contact us to learn more and start turning those prospects into head-banging customers and brand advocates.

Documation LLC is a 20-year old commercial printing company with clients all over the Unites States and Canada. We specialize in large volume printing for associations, publishers, and agencies in the direct mail and one-to-one communication market as well. Our staff includes creative designers and list management experts, and our capabilities include print on demand, mailing solutions, high-speed production inkjet printing, and variable data printing.



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