Marketing Automation: The On-Demand Web-to-Print Approach

You know you have them. Those print design and direct marketing projects that can quickly take up an immense amount of time when you simply need to drop in a date, name or location. Conference programs, conference direct mail pieces, sales sheets, business cards…the list could go on.

Not only does variable data printing open the door to efficiently split testing your sales messaging, it also enables you to streamline the process of procuring your most common marketing collateral while reducing your organization’s obsolescence.

How It All Works

Wouldn’t it be a dream to reduce the amount of time you spend placing a reorder? With a web-to-print solution, we can help you automate that process by creating an editable version of your print projects online. Don’t worry though – you have complete control over what can and cannot be edited.

When you want to print, you simply log-in to a customized storefront and select the print piece you need produced. You’ll drop in the updated information and proof it right there on-screen. You can even upload an entire mailing list for your direct mail campaigns. Upon order submission, production is triggered and files are instantly sent off to the Documation team for timely delivery.

And if you’re not ready to take the on-demand plunge, you can also utilize a web-to-print solution for inventory control. When orders are placed, we’ll pick, pack, and ship them where you need them.

You Control the Flow

Whether you’re a one-man team buying print for your organization, or if you have a whole team of distributors you want to give collateral to – your web-to-print solution can be setup to fit your specific needs.

Want to give your sales team the flexibility to order personalized marketing collateral, but want to keep them within a budget? No problem – by applying budget rules to user accounts, you have complete control over who and how someone uses the solution.

Does Web-to-Print Make Sense for Your Business?

The short-answer is YES! We’ll work with you to identify the opportunities for streamlining and automating your purchasing process.

We’ve seen this solution work for a wide range of customers. Retailers and manufacturers with distributors, healthcare networks, educational institutions with multiple campuses, food chains and grocers and even associations and member-based organizations as well.

Interested in Seeing a Demo?

We’d be happy to show you how a web-to-print solution can reduce obsolescence while streamlining your purchasing process. Contact us to schedule a demo today.

Documation LLC is a 20-year old commercial printing company with clients all over the Unites States and Canada. We specialize in large volume printing for associations, publishers, and agencies in the direct mail and one-to-one communication market as well. Our staff includes creative designers and list management experts, and our capabilities include print on demand, mailing solutions, high-speed production inkjet printing, and variable data printing.


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