Automating Your Multi-Channel Campaigns

We’ve seen it before. Perhaps you have multiple events throughout the year, or maybe just a welcome message you send out to all knew customers, members, and loyalty members. Members of your marketing team spend hours a week, month, or quarter collecting the data, prepping emails and print files to go out to your latest mailing list.

Does this sound like your company? Could that time be spent more wisely by your team?

Free Up that Time by Automating the Process

Despite popular belief, print service providers are no longer just about putting ink down on paper. In fact, here at Documation – our mission is centered around helping marketers become smarter and more efficient by finding ways to automate the campaigns they currently deploy.

After all, automation is all about helping you be in the right spot, at the right time, with your audience.

How Can You Do This?

  • Multi-Channel Management: Wouldn’t it be a dream world to marry all your channels together? From personalized emails and direct mail, to landing page interactions and campaign reminders – what if you could bring all of your cohesive messaging into a single platform?It’s not as far-fetched as you might think. Centralizing your campaign makes it a breeze to track campaign activity in real time, and gives you a snap shot of how your campaign is performing across all channels – reducing the time it takes to gather data from 2, 3, sometimes even more reporting dashboards to really understand how effective your efforts are.

    In fact, it’s an incredible way to unveil the way your audience behaves. For example, you may learn that your audience is FIVE times more likely to respond when they receive both an email and a print component vs just an email.

  • Personalized URLS (PURLs): Okay, okay – this one very well could go under the first bullet; however, we felt it deserved a spotlight all its own. And here’s why…PURLs an EXCELLENT way to gather new data on your customers – designed to ultimately help you create meaningful dialogues with your audience. But what good is that data, if you have to spend time diving through the insights to determine who on your team should respond to engaged parties. With PURLs, you can actually bypass that step altogether, and actually instantly send lead information to designated members of your sales team.
  • Reminder Messaging: We get it – tracking 2,500 people and their responses can be challenging. Segmenting out those who have responded and those who haven’t just to send a new message – oy, what a nightmare. By automating your campaign, we’ll help you bypass that step altogether as well.By tracking responses across all the channels, we can understand in real-time who has responded, who’s showed some interest, and who hasn’t taken the time of day to explore your offer. We track all the way down to the individual level so that we can send out reminder emails at set points along the customer journey.

No response from the first email? No problem, we’ll send out a postcard to pique their interest. Did they visit their landing page, but not take the time to fill out the form? How about an email to remind them about your incredible offer? Better yet – how about a last ditch effort to remind all non-responders of their last chance to take advantage of your services?

Bring It All Together

Let’s take a look at how all of these come together. Let’s say you’re a moving company working to generate leads from a partnership you’ve formed with a local real estate company. You’ve put together a campaign that goes out to the targets over the course of two weeks – first you send an email, then you follow up with a postcard in the mail, and finally – you try one last time via email for any recipients who have yet to respond.

Your emails and postcard encourage recipients to fill-out a form online (via a PURL) so that you can provide them a quote for helping them move their goods across town. When a recipient hits send, their information can be instantly sent to the region’s designated sales rep for prompt follow-up to their request. Not bad, eh?

Interested in Learning More About Automating Your Efforts?

Contact us! We’ll work closely with you to identify those opportunities for automation, and ultimately, help you boost the effectiveness of the campaigns you’re deploying.

Documation LLC is a 20-year old commercial printing company with clients all over the Unites States and Canada. We specialize in large volume printing for associations, publishers, and agencies in the direct mail and one-to-one communication market as well. Our staff includes creative designers and list management experts, and our capabilities include print on demand, mailing solutions, high-speed production inkjet printing, and variable data printing.


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